Friday, August 13, 2010

Meandering in style . . .

Today is the birthday of William (Bill) Bernbach (August 13, 1911 - October 2, 1982), advertising creative director. He was one of the three founders of Doyle Dane Bernbach (DDB).

"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen." - William Bernbach

"Logic and over-analysis can immobilize and sterilize an idea. It's like love—the more you analyze it, the faster it disappears." - William Bernbach

"All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level." - William Bernbach

"It’s not just what you say that stirs people. It’s the way that you say it." - William Bernbach

"The most powerful element in advertising is the truth." - William Bernbach

Bernbach image source (1)

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