In 1867 Butterick began publishing the Ladies Quarterly of Broadway Fashions, a magazine to promote their patterns and in 1868, a monthly magazine, Metropolitan. Both magazines offered fashion news and advice, as well as mail order services for Butterick's designs.
In 1873, E. Butterick & Co. began publishing the women's magazine The Delineator (subtitled A Journal of Fashion, Culture, and Fine Arts) which, by the turn of the century was a premiere women's fashion magazine in America.
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